Zoecon Corporation Case

Zoecon Corporation Case To: Executive, Zoecon Corporation From: Date: Thursday, February 17, 2005 Subject: make Roach Ender Introduction project Industry Consumers Professional Projected Growth Rate of 10% annually Projected harvesting rate of 8% annually Projected sales of $4.4 meg Projected sales of $2.

7 billion Flea IGR Introduction Similar Scenario nifty success of introduction of flea IGR PRECOR into PCO, veterinary and pet store markets. In 1980 Zoecon broke into the supermarket segment by selling the PRECOR ingredient to its competitor dCon In early 1983 Flea Ender (using PRECOR) was introduced to supermarkets by Zoecon 11 % of the market was captured by late 1983 Flea Enders success attributed to a arcminute 3rd party competitor S.C. Johnson By 1985 Strike Flea Ender had captured 18% of the flea pesticide market and...If you want to get a full essay, secern it on our website: Ordercustompaper.com

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