Store Layout and Design

Retailmanagementlayout constructobject ovesgridfreeflowracetrackspineharrin gtonboneflexibilityimpulsebuyingshop aholiccosttradeoffstrategykindlemerc handiseharrypottertwilightfightfixture spricelingstraightrack rumpofbeansdisco untsherlockholmesbenedicywowhoriz ontalRetailmanagementlayout ruleo bjectovesgridfreeflowracetrackspineh arringtonboneflexibilityimpulsebuying shopaholiccosttradeoffstrategykindle merchandisewebsite programfixturespri celingstraightrackproductivitydiscoun tpointofsalespurchasesignage artistic production categorydepartmentatmosphericsmus iclightingcolourscentexcitementblingy 2|Page Some objectives for a come in design argon to (1) implement the retailers strategy, (2) form customer buying behavior (3) offer flexibility, (4) control design and maintenance costs, and (5) meet legal requirements. Typically, a store design cannot achieve all of these objectives, so managers make trade-offs between objectives, much(prenominal) as pro viding convenience versus encouraging exploration. The basic elements in a design that guide customers through the store atomic number 18 the layout, signage, and features areas. A hearty store layout helps customers find and purchase merchandise. Several types of layouts parking lotly dedicate by retailers are the grid, race track, and free-form.

The grid design is scoop for stores in which customers are expected to explore the entire store, much(prenominal) as grocery stores and drugstores. Racetrack designs are more commonality in large upscale stores like department stores. Free-form designs are commonl y found in small specialty stores and insid! e large stores departments. Signage and graphics help customers locate specific products and departments, raise product information, and kindle items or special purchases. In addition, graphics, such as photo panels, can enhance the store surroundings and the stores image. Digital signage has several advantages over handed-down printed signage but the sign fixed c osts have make the adoption...If you want to detect a full essay, order it on our website: OrderCustomPaper.com

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