Competition In The Bottle Industry

STRATEGIC MANAGEMENT COMPETITION IN THE BOTTLED weewee constancy IN 2006 Nina Gorgeard Kelly Janvier Gwendoline Peray Hélène Thomas THE BOTTLED WATER INDUSTRY $ 62 million in 2005 Consumption: ? astray consumption in horse opera Europe, Mexico, Middle eastbound ? The world largest food market : USA ? Emerging markets : Asia and southeasterly the States Competitors: ? The four biggest : Nestlé, Danone, Coca pinhead, Pepsico ? Small Regional sellers Examples of market departments: ? speak up urine ? Flavored pee ? Mineral water ? Sparkling water ? Vitamin water executive SUMMARY Problem statement What is the vellicate hat strategy for Coca Cola to grapple in the bottled water market ? Methodology ? STEEP ? Porter ? squash ? Mapping Key issues ? How to adapt the strategy to each market? ? How to fount the fierce contender? ? How does the company adapt the compound? Recommendations ? focal point on Dasani (Coca Cola): « T hink global, act topical anaesthetic » PROBLEM STATEMENT What is the best strategy for Coca Cola to compete in the bottled water market ?

EXTERNAL epitome STEEP OBSERVATIONS ? regeneration from soft drinks to bottled water: tenseness on fitness and health OPPORTUNITIES ? center on this market segment THREATS ? hazard is not spread ? Strong disputation kind TECHNOLOGY ? Increase of high spirit test ? Focus on high quality products ? High doing costs ? growth of water carafe filter ? The worlds most(prenominal) attractive beverage market ? Various positioning in t he marketplace ? Transition from soft drinks! to bottled water ? Fierce competition ? Tap water ECONOMY ? Crisis: reducing of the purchasing violence EXTERNAL ANALYSIS STEEP OBSERVATIONS ? Bacterial infections in the criticise water OPPORTUNITIES ? Transition from tap water to bottled water ? posture like a « green brand » THREATS ? Strong competition ? Important adverstising figure ? Risk of greenwashing ENVIRONMENT ? New contract: recyclable packaging POLITIC...If you want to reward a total essay, order it on our website: OrderCustomPaper.com

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