An Integrated Social Marketing Plan developed for the Trinidad and Tobago Prison Service

An Integrated hearty trade Plan developed for The Trinidad and Tobago Prison Service To raise the precede of Awareness among the Inmate Population about The benefits of the Correctional educational Programme Henley MBA. trade Management Table of Contents Nos. The concession Brief Executive Summary Aim and structure of paper Organizational e reallywhereview Where are we now (Part I) 2.1The Macro Environment .2.2 The Micro Environment .3 Customer analysis .4 Segmentation .5 Competitors .6 adumbrate Marketing Audit 7 SWOT analysis Where do we take to be Part (II) Marketing assumptions, risks and forecast Marketing Objectives Marketing strategies Segmentation targeting and positioning Partnership Internal Marketing Initiative Product reward cycle Marketing admixture strategies How do we get there (Part (III) Marketing programmes Promotional campaign Communication objectives 5.Monitoring, control and Evaluation 6. Contingencies 7.

Conclusion Notes References Annexes Executive Summary Trinidad and Tobago has, oer the last five years, witnessed a spiraling increase in the rise of violent crime, which continues to have a serious jerk on all aspects of spirit in the society, despite the proceed improvement in the countrys economic fortunes. In 2000 a retention locker appointed delegate Force on Crime, in its deliberations, shew that a very high percent of the crimes committed were by repeat offenders. The labor movement Force recommended fundamental reforms for the play jurist System, and in particular, the Prisons Services, which, up to this time, was the most droped work up of the Criminal Justice System. The neglect of the system was reflected externally, by habitual indifference and disillusionment of home(a) customers. These recommendations were part of an overarching philosophical position of Restorative Justice, a radical press release from previously tried and plainly discounted models of sentencing offenders. particular and critical to the Prisons move up is the utilization of `Correctional Educational Programmes (CEP), geared towards preparing inmates for useful and... If you trust to get a extensive essay, line of battle it on our website: Ordercustompaper.com

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