Environmental Management Review of Dell Case Study

Environmental Management fall over of dingle - Case Study ExampleThe author of this research paper begins with the history of the keep company. Michael Dell founded the company when he was a 19 year old student at the University of Texas in capital of Texas. He utilise a basic model exchange PCs to the final tailor-madeer and built them to users specifications. Dell Computer be quiet does it today, the so-called digit-to-order scheme, although with some modifications. He started with telephone sales using IBM compatible PCs, and then assembling and selling his own brand. This model provided a 24-hour hotline for complaints and guaranteed immediate shipment of replacement parts, that is, 24- to 48-hour shipment.The improvements in design and production processes accept helped Dell cut the estimated production cycle time for a desktop computer from beginning of the build process to placement on a delivery truck to 7 hours (McWilliams, 1997, cited in Kraemer et al, 199911). A t its newest Austin plant, named Metri 12, sometimes a PC can be built, software installed and tested, and everything packed in a blow for shipping within 5 hours (Ramstad, 1997, cited in Kraemer, 5). The customization that occurs in production is carried over to sales and service. For instance, Dell installs custom software on the machines that it builds for merged customers. It also maintains an inventory of its customers. It seeks to lower the total cost of ownership for its corporate customers by helping them manage their PC inventories and offering technologies that reduce the cost of hardware and software alimony in networks. (Dell outlines strategy, 1997).The company applies the principles of resource savings through the following strategiesRecyclingDell recycles unwanted Dell-branded products for free, and reduces have-to doe with to the environment through selling refurbished system. This saves money for the customer and lessens the amount of new materials used, while s till retentivity warranties from Dell. Old PCs, printers, software, modems and other such devices considered separate components, can be donated to charity organizations and foundations, through the company. The National Cristina metrical foot and Dell have partnered to provide computer technology to people with disabilities, students at risk and economically single out persons. Combined with training, this program enables them to lead more productive lives. (Dell website)Dell designs and engineers its products to prevent pollution and conserve inhering resources throughout the systems life, achieving environmental responsiveness in tandem with sound business management. Reducing the environmental encroachment of Dell products begins at the design stage as cross-functional product design teams work to make serious-minded and effective decisions that will have positive environmental results throughout the equipments life cycle. (Dell website Environment)Environmental responsibi lity goalsreuse or reuse 99 percent of waste from manufacturing operations by 2012. Further reduce light speed intensity by 15 percent by 2012 (based on 2006 levels). Improve average score from the LEED (Leadership in Energy and Environmental Design) Green Building Rating System by 2012.Design for the environmentDell pledged to eliminate brominated flame retardants and polyvinyl chloride from new product designs by 2009 that will force widespread changes in